How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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Marketing Plan who is person in charge in the company to prepare it & which companies needs marketing plan?
Who should prepare the marketing plan is it enough for one person to prepare it?
What type of companies needs marketing plan for example Investment Company needs a marketing plan?
Categories: Search Engine Optimization
Tags: Investment Company, Investment Marketing, Marketing Plan, Plan Marketing
Comments (1)
Biz Advisor
January 22nd, 2009 at 9:39 am
Typically the Marketing VP or Manager or Director (senior marketer) is responsible for the marketing plan, although she/he also has input from other departments such as sales, operations, finance, product development. In a small business, one person can be responsible for developing the marketing plan.
All businesses need a marketing plan: it is the foundation for sales (without marketing planning, sales can be a scattered effort).
Yes an Investment Company needs a marketing plan: what’s the market segmentation, target market, product differentiation, product life-cycle, promotion plan, pricing strategy, distribution program and so much more.
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