How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

 

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What’s the key to success when marketing to women online?


I’ve started a small online business that caters to girl and women. I still feel unable to market to them though lol. I know they’re more emotional than us (men) and might be attracted to what moves them rather than what works best but not sure how to go about marketing to them. I think like a man when I market to them because I’m a man lol.
Any ideas, tips or anything else that might help me do better in this regard?
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Comments (3)

healthwise357

January 25th, 2009 at 6:27 pm    


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January 31st, 2009 at 5:58 pm    


Hey inquisitive,
Let me get you right..You’re having problems reaching your prospects of girls and women in your field of catering. May I ask what kind marketing strategy have you been using so far for trying to reach the right prospects?

For a change, try seeing it from THEIR point of view. Is it something they urgently wants, needs, or desire?

Women think differently than us men, so I think you’ll find it interesting doing some research looking around talking to prospects on the issue of what want.

You may even want to try change your mindset on this on a bit. Instead of telling them all the products you’re trying to sell, ask them what do THEY’RE interesting in buy. You get the point?

I’ve been working with different types businesses around the world now for the last 6 years and I’ve actually written an article on marketing to the different ***! In your case marketing to women, and the differences compared when marketing to men.

If you need some help, drop me a comment or an email on the blog and I’ll get back to you.

Have a great day!

H.A

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