How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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What is the difference between marketing and advertising?
I am going to look at colleges over vacation and I think that my dream job would be something to do with fashion merchandising or being like a buyer. I am not sure what major would be the best for this. I am thinking either marketing or advertising/public relations. Which major would help me with those career goals and also offer me the most flexibility in finding other jobs?
e-marketing
Categories: Other - Advertising & Marketing
Tags: Career Goals, Fashion, Jobs, Public Relations
Comments (4)
Thomas C
February 27th, 2009 at 5:03 am
I’m a marketing, PR, and communications recruiter, and here’s how I define the difference.
Marketing is the broader picture behind advertising. Marketing covers all of the messaging (visual and written), as well as the how, why, when, and to who of the product or service.
Advertising is the how and to who of that. Who are we trying to reach, and how do we do it?
For your major, I would recommend marketing, definitely. However, because it’s fashion, you might want to be more specialized: a degree in Business: Emphasis in Retail Fashion (which is what my sister did). But, for your purposes, marketing will get you farther in the specific field of fashion merchandising.
☆ Il vostro partner ☆
March 1st, 2009 at 4:30 pm
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
imsetfree3
March 3rd, 2009 at 8:09 am
Marketing/advertising/public relations to be successful mastering these three is a plus. Bottom line what touches the heart of the majority of people in a way that they wont forget.
psychology courses are great to learn people and there desires and what effect them in a positive or negative way.
ShaeSmith
March 4th, 2009 at 6:43 am
Advertising – PAID media messaging. Purchase ads and commercials – not as respected as Public Relations. Your work will include media buying, media placement and creating advertising copy/graphics.
Publicity – FREE media messaging radio interviews, print articles, television interviews. Your work involves media relations.
Public Relations/PR – Strategically position in public for favorable public image – includes sponsorship, endorsements, speaking engagements, strategic partnerships, etc. Your work involves managing public image.
Marketing – The umbrella underwhich Public Relations, Advertising, Promotion, Publicity fall. Deals with product, price, positioning and promotion. This the MOST disciplined areas of the four. Your work involves strategy and calculation.
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