How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

 

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What is the difference between Marketing objectives and Strategies in a Marketing Plan?

Mar 21, 2009 | 3 Comments

Doing a marketing plan for a golf course. Objectives: Increase rounds played, increase awareness. Strategies: ??? Should I use pretty much the same thing or are they going to be much different than my objectives?

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