How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

Recent Articles

How can one start a career in marketing research?

Apr 27, 2009 | 1 Comment

I have a Bachelor’s Degree with a concentration in Marketing. I am interested in getting into a career in the market research industry, however I am having difficulty finding jobs in this field. Most jobs for marketing majors seem to be in sales. I do not feel that I have the right personality and strengths [...]

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Marketing?

Apr 21, 2009 | 2 Comments

I am attending University in the Fall but im confused. I have been accepted into Commerce at my university and i was planning on majoring in Marketing. However i am not sure if I am picturing what Marketing really is. I want to be the one who will come up with the [...]

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How many people in the world work in marketing or advertising careers?

Apr 18, 2009 | 1 Comment

I’m trying to gauge the overall interest in a book aimed at marketing and advertising professions and would love to know the overall market size. Thanks!!

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What are the major differences between the marketing of services and the marketing of products?

Apr 15, 2009 | 7 Comments

Which do you think is easy on the marketer? What do marketers have to overcome when marketing services?

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For marketing jobs, is it easy to change the industry you work in?

Apr 14, 2009 | 1 Comment

I am a recent graduate looking for a marketing job. I have an interview for a marketing assistant role at a bank but I don’t want to be working in the financial services industry for my career.
If I work for a bank for the next couple of years – would it be hard to change [...]

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How can I get the attention of a marketing company that I want to work for? What has worked for you?

Apr 1, 2009 | 2 Comments

I have found a marketing company (Valassis) that I want to work for. I don’t have any experience in the marketing field, but I do have about 15 years of retail and counsultative sales experience. I am currently a top producing retail consultant, who is great at building relationships and problem solving. [...]

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