How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

Recent Articles

How do I find marketing people in USA, who will work on commissions-only basis to market for IT consulting?

May 24, 2009 | 3 Comments

We are a 2 person start-up company. We have purchased a company with 10 years history, very good credit rating, and at zero employees, in NorthEast USA. Since we are tight on budget and are working as full time consultants ourselves, we are unable to market and expand the company. We were wondering if there [...]

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How can I get into a Marketing position at a large company or marketing firm without a marketing degree?

May 22, 2009 | 4 Comments

I have all the talent to get into marketing. Been an Interior Designer for 6 years so I’m very creative and present well. I have been in Outside Sales for 4 years so I know a lot about the consumer end and business of selling.
My personality is very outgoing. I am just having the hardest [...]

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Whats the difference between a marketing major and an advertising major?

May 18, 2009 | 2 Comments

I want to do marketing and advertising for my major, but they are different majors. Whats the difference? Which one is better and makes more money?

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What is the difference between a marketing campaign and a promotion?

May 8, 2009 | 1 Comment

My belief is that promotion is more broad than a marketing campaign (think the four p’s). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, for example, [...]

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Why do they ask if you work in marketing when asking questions for Focus Group?

May 8, 2009 | 1 Comment

Why does it matter if you work in marketing or market research.
Tim, wouldn’t a person who works in marketing or market research know not to say he/she works in the industry?

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What percentage of my marketing budget should I allocate for online marketing?

May 7, 2009 | 2 Comments

I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?email online campaign

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How do I prepare myself if I want to be a marketing consultant?

May 6, 2009 | 2 Comments

I have a Bachelors Degree in Business Administration, contemplating to get my Masters in Marketing. I am currently in health care marketing right now. I work for a small company so pretty much I am the marketing department. In what areas should I work on? Appreciate your help.

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