How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

 

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What is the difference between a marketing campaign and a promotion?

May 8, 2009 | 1 Comment

My belief is that promotion is more broad than a marketing campaign (think the four p’s). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, for example, [...]

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Why do they ask if you work in marketing when asking questions for Focus Group?

May 8, 2009 | 1 Comment

Why does it matter if you work in marketing or market research.
Tim, wouldn’t a person who works in marketing or market research know not to say he/she works in the industry?

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