How can I pitch a marketing idea to a company without getting screwed?
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What is the difference between a marketing campaign and a promotion?
My belief is that promotion is more broad than a marketing campaign (think the four p’s). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, for example, [...]
Read the story »Why do they ask if you work in marketing when asking questions for Focus Group?
Why does it matter if you work in marketing or market research.
Tim, wouldn’t a person who works in marketing or market research know not to say he/she works in the industry?