How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

 

May 2009
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What percentage of my marketing budget should I allocate for online marketing?


I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?
email online campaign
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Comments (2)

strayinma

May 9th, 2009 at 10:00 am    


You can test how well PPC works for you with a very short test, $100-$200.

I recommend going with Google/Yahoo Paid advertising for it’s wider audiences.

Create your most compelling ad copy and target popular keywords in your space.

Implement the conversion tracking code provided by Google / Yahoo on your “thank you” / sales lead page.

You’ll be able to determine the ROI of PPC within a short time, and short spend.

Hope this helps!

PRIME 5

May 11th, 2009 at 5:41 pm    


50% for online marketing.
Another suggestion
Hire the Sales person to advertiste your business.

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