How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

 

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What range of salary can I expect to earn as a graduating Business Marketing Major in Southern California?

Jul 1, 2009 | 1 Comment

I will be graduating in the winter with a degree in Business Marketing. I am curious to know what I should expect as I begin my career.

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Consider the marketing mix. How does the marketing mix differ in the domestic and international environments? ?

Jul 1, 2009 | 1 Comment

Consider the marketing mix. How does the marketing mix differ in the domestic and international environments? How is it the same? Should international marketing managers standardize the marketing mix? Why or why not?

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