How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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Are there any best practices that exist for assigning keycodes for direct marketing segmentation?
I am re-designing direct mail keycode assignment throughout my company and want to see if there are any standards or best practices in place today. Any ideas?
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