How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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Are there any best practices that exist for assigning keycodes for direct marketing segmentation?
I am re-designing direct mail keycode assignment throughout my company and want to see if there are any standards or best practices in place today. Any ideas?
Categories: Search Engine Optimization
Tags: Best Practices, Direct Mail, Direct Marketing, Keycodes
Comments (1)
hollylitespeed
July 13th, 2009 at 7:00 pm
I worked in DM for about 3 years. One of the large companies I worked with would use 3 alpha characters, all in caps. I.e., ACZ.
Some basics:
- Keep it short and easy to input
- Use all capital letters
- Don’t use the letters O or I or the numbers 0 or 1
- Each code must be unique and they should be able to last until infinity.
The large company ran so many campaigns that eventually, they had to repurpose their codes. However, a small company I worked with simply numbered their campaigns sequentially and “hid” the year in the code. I.e., 2501-01 for mailing list 1 for campaign 2501, in the year 2005 (year was the second digit).
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