How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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Consider the marketing mix. How does the marketing mix differ in the domestic and international environments? ?
Consider the marketing mix. How does the marketing mix differ in the domestic and international environments? How is it the same? Should international marketing managers standardize the marketing mix? Why or why not?
Comments (1)
Jeffrey W
July 2nd, 2009 at 3:35 am
Differences: vast differences. Are they literate or not? Is there broadcast radio/tv or not? Is there a newspaper or a shaman? Free press or government controlled access? I mean, come on. Is this even a legitimate question? In the US, the marketing mix differs from town to town in the same state. You think it’s the same globally? What are you smoking?
Similarities: We are all human. We all want the same thing: something for nothing, or as close to that as we can get. But that has nothing to do with the marketing mix. Marketing is primarily based on available media. Different markets have different media strengths and weaknesses.
Standardize: See differences, above.
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