How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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What exactly is the difference between “Sales” and “Marketing?”?
I know there’s a difference between the two, but what exactly is it? Isn’t marketing a form of sales?
Categories: Marketing & Sales
Comments (3)
fated82
August 26th, 2009 at 7:39 am
Sales is an activity between 2 people while marketing is an overall activity which you do to get the product into the hands of the client.
Marketing consist of customer service, sales, advertising, PR.
ethnicomm
August 28th, 2009 at 4:50 am
Marketing gets the attention of the prospective customer through a variety of means like advertising, public relations, viral marketing, guerrilla marketing, direct marketing. Marketing seeks to persuade the prospect customer that there is value in whatever they are marketing. They help create the “intent” to purchase the good or service.
Sales engages that prospective customer on a personal level via one-to-one contact, presentations, phone calls, and other direct communication and tries to convert the “intent” into an action, namely a sale.
Sales also feeds market knowledge and customer experiences back to Marketing. Marketing can then take that information and other market research to tailor the communication so that the right customers are targeted. As a result, the sales efforts should be more successful since they are connecting with customers that are more apt to purchase.
Marketing and sales is distinct but exists side by side..they are reliant on each other.
put_lake
August 29th, 2009 at 1:47 pm
Marketing includes consumer research, product development and advertising the products to raise awareness and build the brand. Goal of mktg is to raise awareness – sales is to convert prospects to customers.
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