How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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What do you think about marketing and human development as majors?
I am going to be a junior in college. I am in the business school. I am thinking about concentrating in marketing and minoring in human development. What do you think about that idea? Good career choices?
Categories: Marketing & Sales
Tags: Business School, Career Choices, Majors, Marketing Development
Comments (2)
imabored
September 29th, 2009 at 4:58 am
if you enjoy it, go for it
Julie G
September 30th, 2009 at 7:33 am
Hi, I can only give my opinion, and hope that you make the right decision that is right for you. I recently left media and marketing after 23 years!!! I originally wanted to be a graphic artist and was advised by the first agency I worked for (leo burnetts) that if I got a foot in the door I could be moved to different dept. So, 23 years later I was still in media, and being honest I never did like it, just got caught up in the good ole $. At the age of 42 I finally got the gumption up to leave and here I am a year later and sooooooooooo much happier and satisfied. Sorry to say but it’s just a sess pool of an industry- over the years I’ve worked for most of the international and national agencies in both Sydney and Brisbane. DDB Needham, Mitchells, Leo Burnetts, Young & Rubicam, OMD, McCann Erickson…the works and after a period of time you just realise you just can’t pretend any longer. Lots of air kissing, lots of backstabbing, your best mates will always be the reps who can get that $ from you. Sorry, but all these professionals guard their knowledge like its brain surgery, and frankly it’s simply common sense wrapped up with lots of useless data, statistics and computer programs. There is no real sense of humanity, care, compassion or empathy, it’s all about the dollar , the most you can get out of your clients whilst justifying and the very least you can buy it for from the media.
Best of luck…but can’t help but think I hope you choose human development
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