How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

 

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Can anyone suggest a good sales & marketing book for selling a service?


I own a small business and work out of my home. I sell a service, not a product and would like some good reading material on sales and marketing.
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Comments (7)

Slartibartfast

October 27th, 2009 at 6:27 am    


No of course not.

We’re all idiots on this site!

Adam Ant

October 29th, 2009 at 10:32 pm    


The Seller’s Almanac

kukuy_2000

November 2nd, 2009 at 5:17 am    


add ***** ****** and sex

litl_man

November 5th, 2009 at 6:23 am    


that depends on what kind of service you are marketing and wanting to sell, especially since you work out of your home and offer a service not a product

jim

November 6th, 2009 at 1:06 pm    


Keep it simple. Figure out who really wants AND has enough income to actually buy your service. Get your message to them at the lowest cost. Repeat. Repeat. Repeat. Be sure the market regularly to your past customers, but don’t do it so often that you annoy them. Everything else is just help on doing these things better.

yums

November 7th, 2009 at 9:32 am    


read tips on sales and marketing that will help you more on this site

Preppy C

November 8th, 2009 at 10:28 pm    


Anything from Stephen Schiffman, Zig Zigler, OG Mandigo (The Greatest Salesman in the World), Selling to VITO, Susanne Roane (How to Work a Room) and Dale Carnegie (How to win friends and influence people).

PS the process is the same, regardless of what you sell. Spend more time on discovering/revealing the need than closing. Schiffman will spell this out for you.

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