How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

 

November 2009
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What is more important: sales and marketing, or the actual product being sold?


I know people in my line of work who are far more concerned with sales, marketing, and networking than the actual product that they put out. I, myself, am much more concerned with the product.

Are they onto something? Do I need to worry more about marketing aspects like they do?

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Comments (2)

n0spam4me

November 12th, 2009 at 6:48 pm    


For the long term, the PRODUCT must be solid,
You can sell whatever you want, even sell a nonexistent “product” and for a very short time get away with it. HOWEVER, for long term customer satisfaction and the GOOD NAME of your enterprise, the PRODUCT must be solid!

kemperk

November 14th, 2009 at 6:21 pm    


I think it was A. Lincoln;
you can fool all the people some of the time
some of the people all the time
but ever all the people all the time.

Baskin Robbins;

quality is first.

YOU can’t give away a piece of junk except for its material
value.

[sales is a division of marketing--not something different]

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