How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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How can you calculate the Marginal Return of additional marketing spend?
I’d be interested if anyone knows how to adapt the calculation of Marginal return for marketing spend. I’m trying to work out an ideal cost per application for my online marketing spend. If I can develop a marginal returns graph based on previous spend I think I can find this ‘ideal’ level.
Thanks!