How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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How can you calculate the Marginal Return of additional marketing spend?
I’d be interested if anyone knows how to adapt the calculation of Marginal return for marketing spend. I’m trying to work out an ideal cost per application for my online marketing spend. If I can develop a marginal returns graph based on previous spend I think I can find this ‘ideal’ level.
Thanks!
Categories: Other - Advertising & Marketing
Tags: Graph, Ideal, Level Thanks, Online Marketing
Comments (1)
webrexia.com
January 3rd, 2010 at 12:49 am
Its difficult. You may check your previous return from your spending and then compare it with present return. But then how do you calculate the impact on consumer. some returns may be intangible.I doubt there is any statistical tool available to calculate marginal return from advertising.
regards
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