How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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What is the effective marketing strategy?
I’m going to be a marketing director for a medical transcription company..our target market are doctors…what will be the best marketing tool that will cater to doctors.
Categories: Search Engine Optimization
Tags: Doctors, Marketing Director, Marketing Strategy, Target Market
Comments (2)
desertdiva
December 24th, 2009 at 1:10 pm
Any target would be this:
Show them how you save the office time and money
Do flyers and mail them…put your self in thier shoes…if you were crazy busy what would you like to read or interest you? Also target thier admin staff
trepidant
December 25th, 2009 at 9:29 pm
The basic question behind a start market strategy is. . Will they buy ? (The product, service and experience)
In essence, this is the question that fuels the balance of supply and demand in every market.
Look into every variation that motivates the potential customer (Doctors, nurses even secretaries and administrative staff), and continue asking subsequent questions until a final VALUE PROPOSITION and a final MESSAGE are developed. Question like:
Who will buy, at what price, with what options, in which locations, under what circumstances will they switch or remain loyal to the total experience.
If possible draft a Strategic Canvas and Brand Scorecard, to see where you would like to position your VALUE PROPOSITION
Do not hesitate to conduct focus groups and interviews (instead of polls or surveys) with your existing customers ans sales reps so you can draft out a road-map based on the actual customer lifetime value (CLV)
This will give you a clear time-line of activities for your first semester on the job. REMEMBER TO FOCUS ON YOUR SALES FORCE, only together will you maintain your strategy operational. . . Good Luck
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