How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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What Works Better – Direct Mail Marketing or In Person Marketing?
Which do you think works better in bringing in new customers to our deli. Sending out direct mailing postcards or going around to businesses in person and giving them a menu and postcard in person. Also, what do you think is the best day to go out marketing that would get the best response for people to try our deli for lunch or catering. Thank you!
Categories: Search Engine Optimization
Tags: Catering, Direct Mailing, Direct Marketing, Mailing Postcards
Comments (6)
jwdaye
December 16th, 2009 at 2:32 am
You want to get out in the community to let people know that you are in business when it comes to food. Drop menus off at office buildings in your area. Offer free delivery and coupons. On the menus mention that you offer catering too.
People who work in office buildings always want to try new places to eat that can save them time and money.
Make sure that you have an offer unlike your competitors. What is so special about your deli that would draw people?
coolgal
December 16th, 2009 at 7:48 am
Direct marketing is better for a eateries as people would see(in person marketing ) as a sales push. But the best way to sell an eatery is word of mouth.
tiggyman41
December 18th, 2009 at 9:12 am
Direct mail. Try to get included in something like a newspaper invoice, etc., where folks pull out the bill and your ad comes with it. Also, put a really good offer on a coupon on the mailer to get the best response. Even if you lose a little money, odds are very good you will get and keep a new customer!
MANLY EGO
December 21st, 2009 at 10:07 am
direct mail marketing!!! most consumers really do not want in person marketing. that is why the internet, ebay and catalogue sales are growing in leaps and bounds.
Bible Trekker
December 23rd, 2009 at 4:48 am
Direct marketing is the best method outside of word of mouth. Mailings are a huge overhead, and are not great indicators of profitability. If anything, they tend to show a great loss at the end of the fiscal year.
kansas_dragon
December 24th, 2009 at 10:11 pm
Why not try a different strategy? Instead of spending money on direct mail, if you have a lot of offices you’d like to draw customers from, why not offer a prize for the “Most Deserving Employee” of the business. Let other employees in that business or division of the company vote for the most deserving Employee. Give them a meal for 2 or 4 people.
Do that at least once a week targeting a new business, if you run out of businesses you want to target, start over.
You’ll get word of mouth, you’ll get additonal employees that will come with them. You’ll get good will.
Obviously you want to start with the businesses closest to you and work out from their. Customers closer to your Deli will be more repetitive visitors.
Have Fun!
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