Marketing

How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

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How do I set up an affiliate marketing campaign?

I work for a media company that wants me to initiate an affliate network structure. At the moment I work in SEM but I have had no experience of affiliate marketing. I need to know the very basics about where and how to start building this from scratch. And, does anyone know what sort of timescale I would be looking at for initial implimentation? It will be focused on the finance industry. Particularly B2B.

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