How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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What should be taken into account in overseas marketing campaign in the perspective of culture?
Categories: Other - Advertising & Marketing
Tags: Culture, Marketing Campaign, Overseas Marketing, Perspective
Comments (1)
jake
February 18th, 2010 at 4:42 pm
This comes to mind.
When GM built the car, “NOVA”, it would not sell in Mexico.
GM pulled their hair since it was somewhat a success in US.
Finally, some smart exec learned the translation of Nova in Spanish.
In case you don’t know, No Va, “It doesn’t go”.
Search all languages for the translation of the product name.
Exxon searched the world languages before using Exxon. The word does not exist anywhere.
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