How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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What’s a job title for someone in Marketing & Communications that also manages a web site (design)?
Basically, my company refers to my job as a “Webmaster.” This job title is outdated in my opinion. I basically was hired to do the following (with the following knowledge):
- Point contact for company web site (updates, changes, additions, new site designs, project manager/lead for all things company web);
- Marketing for e-mail campaigns, web campaigns and webcasts;
- Excellent working knowledge of WC3, CSS, HTML, DHTML, JavaScript, PHP;
- Update content via CMS interface (but also manage all templates in this CMS);
- Print advertisement design (posters, postcards, magazine ads, etc. etc.);
- Interactive advertisement design (FLASH, for example);
- Product strategy from a marketing perspective.
It’s a huge mix of web design, web development, advertising, graphic design etc. and I can’t figure out what to call it 
Categories: Other - Advertising & Marketing
Tags: Html Dhtml, Magazine Ads, Product Strategy, Web Design Web
Comments (2)
alfonsopaul
February 28th, 2010 at 2:09 am
A friend of mine used to do a lot of that stuff (viral campaigns/web design/web analytics/general marketing meetings) and his job title was E-Marketing consultant.
In my experience, adding consultant to a job title implies you don’t know what to call it or that the job will have some turnover/short-term employment associated to it. I wouldn’t get too hung up on job title as long as you’re getting paid what you think is a fair amount for the work you do.
bill_in_il
March 2nd, 2010 at 5:21 pm
I think the answer lies part in what you do most and part in how your company structures its titles. It seems to me that the lion’s share of what you do is internet and technology based, hence I would say Webmaster, or e-Marketing Manager (or Director or Supervisor depending on your company’s nomenclature. If you are really doing a lot of broader marketing and a lot of your solutions just happen to use technology, then I think you could push for a change to Marketing Manager (or Director or Supervisor, etc.)
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