How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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Does Kay Jewelers have a good marketing campaign?
I’m doing a evaluation project in my marketing class about Kay Jewelers. Their campaign is “Every Kiss beigins with Kay.” I need some insight or veiws on the consept. Does it get your attention, could you have recalled the consept if I didn’t give it to you? Is it origional? Does it reach the intended audience? Thank for your help.
Categories: Search Engine Optimization
Tags: Consept, Good Marketing, Kay Jewelers, Kiss
Comments (4)
jeepranglerdiva
March 23rd, 2010 at 8:54 am
yes 1 of the best
walkinandrockin
March 25th, 2010 at 2:53 am
It’s good, it catches the attention and holds it, especially if in the market. The tune is memorable as well, so even if you take little notice when not in the market for jewelry, you’ll remember it and be familiar and comfortable with it when you do enter the market.
Sue
March 27th, 2010 at 9:12 pm
I think the campaign is great. It has a sentimental ad on TV, then it has a catch phrase along with a little jingle. So, even if you hear the “music” without the words, you still will associate it with the store.
employee 256
March 28th, 2010 at 1:55 am
every kiss does begin with k. The campaign successfully associates giving jewelry with getting loving – and its a play on words to help the men remember where to go to shop for something they will get a kiss for buying. They just have to remember how to spell the word KAY when looking up the address in the phone book, internet or mall directory.
Excellent marketing campaign.
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