How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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What are the most important instruments for Online Marketing?
This question concerns a small tour operator (3-4 employees), that means the marketing budget is very little. So what would you recommend, on what instruments in Online Marketing should the company concentrate? (Bannder, SEO, SEM, Affiliate etc etc…)
I need this information for my diploma work that i´m writing right now to support the company
Categories: Search Engine Optimization
Tags: Diploma Work, Marketing Budget, Marketing Company, Online Marketing
Comments (2)
The Business Viking
March 16th, 2010 at 2:13 pm
When you’re on the Marketing Offensive I would go with:
Heavy SEO. And everything that encompasses like link building, proper web copy, meta tags, etc..
Affiliate-based marketing. It’s cheap, it’s legitimate, and it works. Plain and simple.
Pay-per-Click. Especially if the tour has high-ticket prices it can be well worth it to pay .80, $1 or $2 per click. If you couldn’t afford this then I would place “Link Building” in its own category here because it’s that vital.
BUT
Then you need defense which basically means tracking tools.
There are so many out there but you need to be able to track where people are coming from, what they’re clicking on, what content successfully leads to conversion etc. Google has a lot of free products.
Good Luck.
emmasnw
March 18th, 2010 at 8:46 am
You need to learn about Search Engine Optimization. There are a number of factors that influence search engine ranking. These articles will get you started:
Organic SEO -
Search Engine Tips -
How to Influence Search Engine Ranking -
SEO Guide -
Spider Food -
Free Web Marketing Tips -
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