Marketing

How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

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What is suitable marketing tool for a deodorant product?

I’m joininng a marketing competition ( for students only). It’s about how you can produce an effective marketing campaign ( focus on just promotion among 4Ps) for Rexona – a deodorant product. Rexona will grant us $1,500 and a camera to put our idea into practice ( just a demo, not a professional one). I wonder what marketing tool is suitable. Maybe a blog or personal PR? Do I need to creat a TVC? I’m a student and have no experiences in this field but I love marketing. This is the first time I’ve participated in such a competition like that so I’m really confused and don’t know how to begin. Could U help me please? Your guides mean too much to me !
Rexona always emphasizes that their product is a extremely effective deodorance. Its brand represent the youth.

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