Marketing

How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

April 2010
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Which is a better marketing tool: a Free Chapter or an audio clip of the book?

Which is a better marketing tool for a new book:
a free chapter from the book, or an audio clip download of the chapter they can listen to on a website?

Which leaves one with a better feeling about the book, overall?

Thanks

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