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Can somebody tell me in a full paragraph “Ford new “Bold” marketing campaign targets who?


I am parialy deaf with an physical and mental disabiltiy. I am not attending any form of college. I just want some insight on marketing targets because I happen to read an article on it. I just want some understanding on what I have just read.
Fords new “Bold” Marketing Campaign Targets Who? What strategy being used by Ford to reach that market? What other demographic does Ford targets? How can I sum this up in two full paragraph?
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Comments (5)

jsbrads

May 10th, 2010 at 9:08 pm    


Anyone dumb enough to buy a Ford

Breona T

May 12th, 2010 at 12:52 pm    


sorry i mean you have to work it out your self

p a

May 15th, 2010 at 8:32 pm    


I really don’t know , but I think they are just hoping there is a group of young people that will want to buy fords…..

sir.drewin

May 19th, 2010 at 5:43 am    


here you go.

Kelis_fan

May 22nd, 2010 at 11:41 am    


“Bold Moves” is the Ford brand’s new marketing communications platform, providing a consistent message about Ford and its products…………It’s specifically supposed to target their customers who buy cars. Hopefully, Ford can attract teenagers, and ****** cancer survivors, also.

This line is showing new ways to communicate to their consumers, including original Ford-produced TV programming and on-line documentaries. It’s going to showcase Ford products, customers and employees, making bold moves in their everyday life.

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