How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

 

December 2010
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When does an MBA student select a specialization to get in?


I’m planning on applying for my MBA but do I need to know which MBA specialization I want to get in to during the application process to a top school?

> If so, do you know of any good websites that explain the differences?

I am currently a management consultant and I want to pursue consulting and then work towards joining my dad with his business. Let me know your thoughts.

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Comments (1)

Serge M

December 7th, 2010 at 1:11 am    


Many people have misconceptions about the MBA degree, thinking that it consists of majors or concentrations that give you in depth training in a specific field. The degree Master of Business Administration is not the same as Master of Science. The MBA is a general broad degree covering a wide variety of business issues and training students for careers in managing any area of business up to CEO. MBA students study accounting, finance, marketing, statistics, management, strategy, policy, leadership and similar courses.

The MS is a degree that concentrates study in a specific field, such as finance, accounting, electrical engineering, biology, and chemistry and trains students for careers in high level staff positions often involving research.

Many MBA programs offer concentrations, but this usually amounts to 2-3 elective courses in a specific field. Thus an MBA in marketing may amount to a student taking Market Research, Advertising, and Consumer Behavior as a marketing concentration, while a finance concentration may mean courses in Mergers and Acquisitions, Security Analysis, and Intermediate Accounting. In contrast an MS in marketing involves a full year or more of marketing courses with perhaps 2-3 electives in related fields. An MBA student may opt to spread electives over Production, Accounting, Marketing, Human Resource Management and other areas in order to broaden his background rather than concentrating in a single area.

To answer your question, an MBA would be highly beneficial to someone with your degree and work experience, regardless of the concentration you select, if any. What is more important than a concentration is your choice of school. To find MBA programs that best fit your needs, criteria, and preferences, use a free service called the Official MBA Guide. It lists over 2,000 MBA programs worldwide and provides a lot of valuable information about MBA study.

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