How can I pitch a marketing idea to a company without getting screwed?

I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas? Read the story »

 

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How are they getting away with marketing Transformers 2 to little kids?

Dec 28, 2009 | 4 Comments

The new Transformers movie is rated PG13 last time I checked, and yet Nickelodeon has been marketing it during shows like Dora the Explorer and Spongebob. My son got a Transformers toy in his Burger King Kids meal as well.
How are they able to market this movie to such a broad range of children [...]

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