How can I pitch a marketing idea to a company without getting screwed?
I have ideas for several companies and I want to pitch it to them, but I don’t know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?
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I am an M.B.A. Doing project on Product development processes in IT industry – Marketing View. I am loo king for the importance of marketing in software development process. Data and real facts will enrich my project. This question includes how marketing helps to develop successful product with lowest risk?
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